This forum post by a Brazilian user revealed that there’s more than meets the eye: The price in Italy is €60, but it is more or less the same. For example, Premium costs $70 in the USA which roughly corresponds to €63. Initially, I though of obvious small differences related to different currencies and rounding numbers. The Evernote announcement contained a huge hint to something I didn’t fully realize before, i.e. I have been a Free, a Plus and a Premium user at different points, hence I understand the concerns of all users. The strict limit of two devices will break the flow of new users (and potential clients). Of course, some say that free users are only a cost so their opinions are not important, but Phil Libin has been pretty good at explaining the opposite. Our oldest cohort, the people who have been with us five years or so, it goes up to 25 percent. In the second year, it goes up to 11 percent. But if they use it for a year, that goes up to seven percent. The percentage of people who pay in the first month is like one half of one percent.

It’s up to us to make something that you want to pay for. And the higher the perceived value, the more willing you’re willing to pay. The longer you use it, the higher the perceived value gets. Once you’re using it, we want you to keep using it, and it’s more important that you stay than you pay us. The idea is that we want you to use Evernote forever. These news unleashed quite a bit of discussion at the Evernote forum, especially because Plus and Premium users who have been paying for years don’t like a 40% increase in prices without any new feature.įree users are also a bit upset because the philosophy of former CEO Phil Libin has not been respected: Evernote Free is now limited to two active devices.Evernote Premium went from $49.99/year to $69.99/year.Evernote Plus went from $24.99/year to $34.99/year.In particular, the following changes occurred:

A few days ago, they announced a dramatic change to the pricing of their paid plans. Evernote is a great note taking platform, which I covered before in this blog post.

What is cost of evernote